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What is cornerstone content, and why is it so beloved by Google?

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Written by dudzinski

Website content writer Dundee, The first step to creating great cornerstone content is keyword research. Ideally, you want to choose a subject that has healthy search volume and isn’t already heavily saturated with competition.

Next, you need to think about your audience and what they’re interested in. This will help you develop a topic that you can write about, and one that fits your brand’s mission, purpose, and values.


What Is Cornerstone Content and Why Google Loves It?

Cornerstone content is a type of long-form article that targets a specific topic and is optimized for search engines. It’s a great way to establish your brand as an expert on a particular subject and can help boost your site’s overall rankings in the search engine results pages (SERPs).

To create cornerstone articles, you need to understand what people are searching for when they search for a certain keyword phrase. This can be done by talking to your audience and doing some research using tools like Ahrefs’ Content Gap feature.

Once you have an idea of what people are searching for, you need to think about how your business relates to that topic and then brainstorm content ideas that are relevant to that topic. This can be difficult, but it can also be an exercise that will spark some great new ideas!

One of the best ways to find out what keywords are being searched for is by looking at the top-ranking pages for a specific topic. These pages are the ones that have the most traffic and often receive the highest backlinks.

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As a result, you’ll want to use those same keywords in your own cornerstone content. It can be as simple as adding them to the beginning of your title tag, but it’s a good idea to include them throughout the article.

You should also be sure to optimize your cornerstone articles with a strong internal linking structure and make them easy to navigate. This will help boost your SEO and increase the likelihood that people who find your cornerstone content will click through to other pages on your site.

The key is to write high-quality, useful content that provides immense value to your audience. This can be in the form of a tutorial or guide that shows people how to do something, or a story about an experiment that yielded great results. Creating content that is both clear and provides immense value will ensure that your audience feels confident in your business’s ability to provide them with what they need.


The audience that cornerstone content is designed for are people who want to learn more about a particular topic, product or service. They should be able to find out everything they need to know, without being overwhelmed or distracted. This type of content is also perfect for establishing trust and building brand awareness.

The main goal of cornerstone content is to create a positive first impression, so that visitors will come back to you when they need to buy something or convert. The best way to do this is to make your content informative, genuinely helpful and relevant to the problems that your target market face.

To get started, start by researching keywords that relate to your topic. Then, you can use these to determine the ideal format for your cornerstone article.

For example, if your business sells a cloud HR platform, you might write articles that focus on employee engagement and regulatory compliance. These articles would function as your topics and be linked to by other articles that give examples of how top companies approach those topics.

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Once you have a list of potential topics, do some keyword research and see which keywords are most commonly used by your target audience. This will help you to determine which keywords are a good fit for your cornerstone content, as well as how competitive those keywords are.

Keep in mind that the keywords you choose to use should be search terms that your target audience is actually searching for. You don’t want to use keywords that are too generic, as this will hurt your SEO efforts.

In addition to researching keywords, you can also look at your website analytics and blog data to find out which types of content perform best. You might also want to conduct some interviews or surveys on a specific topic to identify key trends and information that you should include in your cornerstone content.

Once you’ve created your cornerstone content, you need to update it regularly to ensure it stays up-to-date with current market trends. This is especially important for cornerstone content that deals with a highly specialised subject. For instance, if your cornerstone article is a beard guide, you should keep up-to-date with recent developments in beard-growing trends. This means making sure your content recommends the best products and is up-to-date with prices, availability, and other details.

On-page optimization

On-page SEO is a term that refers to the techniques used to optimize a page for search engines. This includes optimizing title tags, meta-tags, and content. It also involves writing good copy and using a consistent brand voice throughout your site.

Cornerstone content is a special type of content that helps to build authority and rank high in Google. Often this type of content will be long-form and can have a significant impact on your site’s traffic.

The best way to write a cornerstone piece is to take the time to research your subject and understand your audience. This means talking to current customers and carrying out surveys. You can use this data to determine what your target audience wants to read about your product or service.

Once you have a good understanding of your target audience, it’s time to start brainstorming ideas for your cornerstone article. Try and think of a problem that your target audience is facing, and consider how your product or service can help solve this issue.

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As you brainstorm, make sure to keep keywords in mind that are relevant to your topic at hand. You can use a tool like Ahrefs to identify organic keywords that are being searched by your audience.

Next, you’ll want to use keyword research tools to find variations and subsections of your main keywords. This will give you a better idea of what to include in your article, and how to create a content structure that allows you to target these keywords.

Lastly, it’s important to have a solid link building strategy in place to get your cornerstone article seen by as many people as possible. The more internal links you have from related blog posts and pages, the better your cornerstone content will rank in SERPs.

If you’re unsure about the content that should be your cornerstone, try going through all of the existing articles on your website and identify those that embody the values of your business or brand. This can be a great way to get started with your cornerstone content strategy!


Cornerstone Content is a piece of content that is highly relevant to your business and your audience. This kind of content will often be revisited and updated to keep it fresh and up-to-date with industry trends. Website content writer Dundee, This is a great way to ensure that you’re always on top of the search engine results pages (SERPs).

A cornerstone article needs to be useful, informative and engaging for readers. It should also be easy to navigate and understand. This is why you should focus on a topic that you know your target audience is looking for. You should also make sure that the piece has an engaging title and hooks them in right away with a compelling opening statement.

When writing a cornerstone article, you should start by researching the topic thoroughly and doing interviews or surveys to find out what your target market is interested in. This will help you create an article that is unique and provides more value than existing evergreen content on the same subject.

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You should also consider what keywords people are using to find information on that topic. This will help you identify the best topics to focus on for your cornerstone content and determine how to optimize it for search engine optimization.

Another thing to remember when creating cornerstone content is that it should be written in a natural tone. This will help to establish trust and authority in your brand and allow you to build a relationship with your audience.

As a result, your cornerstone content will perform well in the search engines. Moreover, it will likely earn you backlinks from other websites as a result of sharing your valuable information. This will boost your SEO performance and improve your domain authority – two of the most important checks Google looks for when ranking content.

Cornerstone content can help you generate an unprecedented amount of website traffic, if done properly. It should be prominent on your homepage and be accompanied by high-quality supporting articles, which all link back to the cornerstone post. This internal linking structure helps to tell Google that the cornerstone article is the most important post on that topic on your site. Website content writer Dundee,  This in turn will make it more likely for it to rank on the first page of Google.

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